Beyond the Launch: How to Keep Your Artlogic Website Alive
When a new Artlogic site goes live, there’s often a rush of excitement — that sense of a finished project, of finally seeing your work framed within a clean new space. But a website isn’t a sculpture; it doesn’t stay still. The best sites evolve. The real work begins after launch — in watching, learning, and refining.
1. Watch and Learn: Metrics That Matter
Once your site is live, Google Analytics and Search Console become your studio mirrors — showing how visitors move, what they linger on, and what they ignore.
Traffic sources: Understand where people are finding you — organic search, social media, or newsletter clicks.
Popular pages: Which artworks, exhibitions or blog posts are holding attention? Use this to guide future updates.
Bounce rate & time on page: These reveal how engaging your content really is. If people leave quickly, maybe the images are too large to load, or the copy needs tightening.
Conversions: Track form submissions, clicks to email, or newsletter sign-ups. These are the real signals of engagement.
Tip: In Google Analytics 4, create a “Conversion Event” for your Contact Form (you can tag the ‘thank-you’ page URL). That way you can see not just how many people visit, but how many reach out.
2. Make the Most of Your Contact Form
Your Artlogic contact form isn’t just a message catcher — it’s a conversion tool.
Add a clear call-to-action (“Get in touch to discuss an artwork”, “Request a viewing”, etc.).
Connect it with Mailchimp so every enquiry can be tagged or added (with consent) to a segmented audience list.
Use automated replies or simple follow-up workflows to maintain momentum with potential clients.
This integration means you can later trace back: “This collector first contacted me via the site, then subscribed to the newsletter, then purchased.”
3. Keep the Conversation Going: The Power of a Blog
A blog is your site’s heartbeat. It’s where static inventory becomes living context. Posting regularly (even short notes) helps search visibility and keeps audiences returning.
Share behind-the-scenes moments: installing a show, testing materials, sketching new work.
Announce upcoming exhibitions or collaborations.
Revisit your SEO checklist from [Mastering SEO in Artlogic] to ensure every post includes proper headings, meta descriptions, and ALT text.
The beauty of Artlogic’s CMS is that each blog post can link directly to artworks in your database, building a web of context and meaning.
4. Send, Don’t Shout: Building a Newsletter Rhythm
Mailchimp (or Artlogic’s own email tools) lets you keep your audience informed without relying on algorithms.
A monthly newsletter that highlights a new work, a story, or a reflection can bring steady, meaningful engagement.
Segment your lists: collectors, curators, peers. Tailor content so it feels personal.
Use tracking links (UTM codes) to see in Analytics which emails drive traffic back to the site.
Treat your newsletter as a dialogue rather than an announcement — another part of your studio voice.
5. The Art of Continuity
Maintaining an Artlogic website isn’t about constant redesign; it’s about attention.
Check in monthly:
Review metrics in Google Analytics.
Add or update at least one piece of content.
Send a short newsletter or blog post.
Review your SEO data and adjust accordingly.
Your website, like your practice, grows through iteration. Every visitor, every click, every post teaches you something — if you’re watching.
✨ Need help turning your Artlogic website into a living ecosystem?
I offer tailored sessions on analytics, SEO, and ongoing content strategy for artists and galleries. Get in touch
