Mastering SEO in Artlogic: Quick Guide

SEO is what helps people find your Artlogic website. The good news: Artlogic has built-in tools that make it easier than you think. Here’s how to make the most of them.

5 Steps to Improve Your SEO

1. Set Up Google Tools

Link your site to Google Analytics and Search Console. Analytics shows you who visits; Search Console shows how they find you.

2. Titles & Meta Descriptions

Every page should have clear SEO titles (artist, medium, subject) and short, engaging meta descriptions.

3. Clean URLs & Canonicals

Use keyword-rich URLs (e.g. /artworks/mal-fostock-reluctant-model-2012) and avoid duplicates by setting canonicals.

4. Image ALT Text

Add ALT text with artist, title, year, and subject. Rename files (reluctant-model-2012.jpg > IMG1234.jpg). This boosts both accessibility and search traffic.

5. Keep Content Fresh

Post regularly in Insights/Blog. Link back to artworks and exhibitions. Fresh content keeps Google crawling your site.

Avoid These Mistakes

• No keyword focus (use terms your audience actually searches).

• Ignoring images (missing ALT text, heavy files).

• Duplicate content from categories/tags.

• Slow mobile performance.

Final Thought

SEO isn’t one-and-done—it’s ongoing. Use Artlogic’s tools, keep content updated, and check Google reports. Done right, your site climbs the search results and your art reaches more people.

✨ Want help optimising your Artlogic site? Get in touch—I’ve been working with Artlogic since 2013 and can guide you step-by-step. Get in touch