Website Templates That Work: How to Make an Artlogic Site Feel Uniquely Yours
One of the questions I hear most often is: “If Artlogic websites are built from templates, won’t my site look like everyone else’s?” The short answer: not if you use them right.
Artlogic templates provide a clean, professional framework—but within that structure, there’s plenty of room to create a site that feels uniquely yours. It’s about knowing where to make changes that matter, and how to keep everything consistent with your brand.
Personalise with purposees
Start with the basics: fonts, colours, and layout.
Fonts: Choose one or two that reflect your identity (modern and bold, or classic and refined). Keep it consistent across headings and body text.
Colours: Use your brand palette sparingly—accents for buttons, links, or hover states work best.
Homepage layout: Think of your homepage as a “shop window.” Prioritise what matters most—whether it’s current exhibitions, new works, or your story
Subtle tweaks = big impact
Sometimes, it’s the smallest changes that make a site feel polished:
Cropping images consistently creates a sense of rhythm.
Choosing strong installation shots instead of just artwork details can elevate the design.
Thoughtful spacing and margins make the site breathe, helping visitors focus on the art.
Photography matters
No matter how good your website design is, poor photography will hold it back. High-quality images are essential for making your site feel professional and engaging
Hire a professional photographer if possible—great photos do justice to your artworks and exhibitions.
If you need to take your own, focus on accuracy: make sure colours are true to life and get the white balance right (avoid images that look too warm or too cold).
Always use high-resolution images so details aren’t lost—both on desktop and mobile screens.
The importance of copywriting
Strong visuals need equally strong words. Clear, well-crafted text helps your audience understand the story behind your work and connect with it on a deeper level.
Hire an arts writer if you can—they’ll bring clarity and context that elevates your site.
If that’s not possible, tools like ChatGPT can help draft and refine your copy.
Always have a friend or colleague read your text—fresh eyes catch mistakes and highlight where things might not be clear.
Good copy doesn’t need to be long, but it does need to be engaging, accurate, and aligned with your voice.
Make the most of Artlogic’s CMS features
Artlogic isn’t just a place to display artworks—it comes with a wide range of content types that can make your site feel richer and more engaging. Beyond artworks and exhibitions, you can also use:
Blog posts to share insights, updates, and behind-the-scenes content.
Events to highlight openings, talks, or special projects.
News and Press to showcase your visibility in the art world.
Publications to share catalogues, essays, or printed material.
Products if you sell editions or merchandise.
Using these modules consistently not only creates a more dynamic site but also helps improve SEO by keeping your content fresh and searchable.
Pitfalls to avoid
With all the tools available, it’s easy to go too far.
Avoid overloading pages with too much text or imagery—it distracts from the art.
Don’t mix too many font or colour styles—branding should feel cohesive, not chaotic.
Keep navigation clear and intuitive; if people can’t find what they need, they’ll leave.
Conclusion: Templates as a strength
Far from limiting, templates give you a reliable foundation—one trusted by top galleries worldwide. The key is tailoring them thoughtfully so your Artlogic website reflects your vision.
Want help personalising your Artlogic site? I offer 1:1 consultations to refresh your design or guide you through a new launch. Get in touch
